The Truth About Sugar: How Much Is Too Much?

The Truth About Sugar: How Much Is Too Much?

Sugar — it tastes amazing, gives us a quick energy boost, and is found in just about everything. But with all the mixed messages out there, it’s hard to know: how much sugar is too much? Is it really as bad as everyone says, or is it simply about moderation? Let’s break it down.


Why Sugar Gets a Bad Reputation

Sugar itself isn’t the enemy. In fact, your body naturally uses sugar (glucose) as its main source of energy. The problem comes from added sugars — the kind manufacturers sneak into foods and drinks to boost flavor, extend shelf life, or make products more addictive.

Unlike natural sugars in fruit or dairy, added sugars come with no extra vitamins, minerals, or fiber. Think soda, candy, pastries, flavored yogurts, and even “healthy” protein bars.

Over time, too much added sugar can lead to:

  • Weight gain and belly fat buildup

  • Increased risk of type 2 diabetes

  • Higher cholesterol and heart disease risk

  • Energy crashes and mood swings

  • Accelerated skin aging


How Much Sugar Is Too Much?

The American Heart Association (AHA) recommends:

  • Men: No more than 36 grams (9 teaspoons) of added sugar per day

  • Women: No more than 25 grams (6 teaspoons) per day

To put that into perspective:

  • 1 can of soda = ~39 grams of sugar (already over the daily limit)

  • 1 flavored coffee drink = 30–60 grams of sugar

  • A small candy bar = 20+ grams of sugar


Spotting Hidden Sugars

The tricky part? Sugar hides behind many names on food labels. Watch out for:

  • High-fructose corn syrup

  • Cane sugar

  • Agave nectar

  • Rice syrup

  • Fruit juice concentrate

  • Dextrose, maltose, sucrose (anything ending in -ose)

Even “low-fat” foods often pack extra sugar to make up for lost flavor. Always check the nutrition label and ingredients list.


Smarter Ways to Curb Sugar Intake

You don’t have to cut sugar out completely — but being mindful can transform your health. Try these simple swaps:

  • Choose water, sparkling water, or unsweetened tea over soda and juices

  • Pick whole fruit instead of fruit juice

  • Opt for plain Greek yogurt and add fresh berries instead of flavored yogurts

  • Cook more meals at home so you know exactly what goes in them

  • Use spices like cinnamon or vanilla for flavor without added sugar


The Bottom Line

Sugar isn’t evil, but too much of it is. Sticking to natural sources like fruit and keeping added sugar under the daily recommended limits can help you feel better, maintain a healthier weight, and protect your long-term health.

If you’re struggling with cravings or want to learn how to enjoy your favorite foods without going overboard, working with a coach can help you strike the right balance.


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